(24/7 Market News) Regis Corporation (NYSE: RGS) is trading higher this morning following yesterday’s announcement, after the market closed, that it partnered with Zenoti, a technology provider for beauty, wellness, and fitness businesses. The partnership calls for Regis to include the sale of its proprietary salon management system, Opensalon Pro (“OSP”), to Zenoti and Zenoti will, in turn, become the sole salon technology platform for all of Regis’ brands, which includes Supercuts, SmartStyle, Cost Cutters, Roosters and First Choice Haircutters.
Regis is trading higher on the news in this morning’s premarket at $0.82, up $0.26 (+46.66%), on 3,766,319 shares traded, which is nearly 3 times average volume. However, it’s fading from its premarket session high of $1.18.
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