If you notice your kid doing the wiggle, flossin’ or yelling “Winner, Winner, Chicken Dinner,” then you know he’s been spending hours playing Fortnight, or Players Unknowns Battlegrounds (PUBG).
Game makers have upped the ante with the release of Bluehole’s “Player Unknowns Battle Grounds” and Epic Games’ “Fortnight”. Both battle royal games are now enjoyed by hundreds of millions of players, worldwide, and should exceed Billions of dollars in sales and game merchandise, as they gain in popularity and add additional platforms.
PUBG, which is being published in agreement with Microsoft (NASDAQ: MSFT), has announced that they have already sold an estimated 50 million copies of the game, on PC and the XBOX one console, to date. MSFT released PUBG, in beta form, at the end of last year, in time for the holidays and the expectations of releasing the finished version of the game this year has driven Microsoft from around $80.00, in December, to over $100.00, today.
Epic Games’ smash hit Fortnight, a Tencent Holdings (OTC: TCEHY) property, recently announced that they reached 125 million players worldwide, across the game’s available platforms, which includes Xbox, Sony and Nintendo, as well as mobile. Fortnight is free to play, but has in-store purchases that have been raking in hundreds of millions of dollars a month since its launch, and is expected to grow.
Analysts are all over the map on the value added to MSFT, SNY, and others, in subscription sales, and other revenue streams, but investors should take notice of the recent run in Turtle Beach’s stock (NASDAQ: HEAR), which ran from $1.64 to over $20.00, powered by the company’s significant sales increases due to PUBG and Fortnight team play headsets.
These games are gaining momentum during the summer months, and, as PUBG finalizes the console version, fixing the beta’s bugs and Fortnight continues gaining users, these games could see explosive results in the upcoming holiday months.
We can also expect gaming titles like “Battlefield”, by Electronic Arts (NASDAQ: EA), and Activision Blizzard’s (NASDAQ: ATVI) “Call to Duty” to add battle royal modes to their staple games, which could reward investors who plan ahead for what is shaping up to be an exciting 4th quarter.
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