As predicted, Activision’s same old games were destroyed by kids wearing bunny rabbit skins and lollipop pick axes
Denver, Co. March 1, 2019 www.24/7marketnews.com- Activision (NASDAQ:ATVI) seems to be stabilizing, over the past week, but it’s significantly off its “Call to Duty Black Ops IV” prerelease highs, during this 5 month descending trajectory, and it has yet to break through the downward channel. Since the release, the company fired 600 people and announced that they are restructuring, to focus on their premier titles.
It’s more fun to play with friends
Fortnight, the behemoth raked in $3 billion, while PlayerUnknown's Battlegrounds generated more than $1 billion, in 2018 sales. That’s a huge chunk of a global market, which, in 2017, was estimated to be $36 billion, so it’s obvious that the battle royal model, with changing seasons and engaging team firefights, forever upended the video game models. Story mode, which used to create a trilogy games arc, like many movie franchises, is outdated and less engaging than playing with 100 random people on a giant ever changing map.
Activision has been an innovator in this space for many years. The company is still a monster and has many titles that it can catapult into a new engaging gameplay format; it will be interesting to see how they answer with their next title, but “Call to Duty” and similar titles are clunky, boring and repetitive, compared to these fast paced battle royal games.
Fortnight’s individuality is what makes it special; you’re not stuck in one of the character specialists and can truly customize your avatar. The game play is never the same, as your skills are always challenged by other players.
Back in the Lab
Activision Blizzard has experience creating games that millions want to play, they just have to re-create that winning formula and make something truly special with their next title. We all look forward to seeing what that will be.
We own these games, but not the stockJ
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