Social Reality, Inc. (Trading Symbol: SRAX) is an Internet advertising and technology company. It specializes in developing tools that automate online advertising and digital marketing activities. SRAX’s machine-learning technology analyzes marketing data to identify brands and content owners’ core consumers and their characteristics across marketing channels. Through an omnichannel approach that integrates all aspects of the advertising experience into one platform, SRAX discovers new and measurable opportunities that amplify campaign performance and maximize profits. For more information on how SRAX delivers a digital competitive advantage to surpass today’s marketing challenges.
Social Reality was founded in 2009 and is headquartered in Los Angeles.In March 2010, Social Reality CEO and CIO, Chris Miglino and Erin de Ruggiero, started selling advertisement on Facebook with the aim of helping Facebook applications monetize their products and assess brands marketing. The company grew from selling ads to developing customized applications for large brands. From that, it developed GroupAd that offers different applications to different brands. Thereafter, to better help publishers fill out their inventory they built a RTB platform, SRAX. On Jan. 27, 2015 Social Reality announced its addition of Martin Sumichrast to its Board of Directors.